The Big Giant Startup

For a re-design of its online shelves, initiated a competitive review of its online and offline competitors. I came up with a wall-size chart that listed a  matrix of business factors and illustrated the state of the competition as well as a look-and-feel mood board.

Competitive Analysis: Shelf Redesign

A smarter way of shopping: an imminent-future augmented reality experience

I have always felt that big-box shopping was an ordeal in way-finding.


As a self-initiated study, I visited the local Walmart and sketched this basic storyboard concept of what a smart shopping list set in an augmented reality context could mean for future retail shoppers.