Walmart.com: The Big Giant Startup
For a re-design of its online shelves, Walmart.com initiated a competitive review of its online and offline competitors. I came up with a wall-size chart that listed a matrix of business factors and illustrated the state of the competition as well as a look-and-feel mood board.
Competitive Analysis: Shelf Redesign
A smarter way of shopping: an imminent-future augmented reality experience
Firing up the Walmart app at home to create a quick
list of groceries
Some ways of populating the list could draw on previous grocery purchases
On entering the precints of a Walmart store, the app fires up
The shopping can proceed from the list in the usual ways.
A map of the store with indications of where the items in your list are located
Specific items are located via an AR layer in the app's camera mode
A touchless purchase at checkout
I have always felt that big-box shopping was an ordeal in way-finding.
As a self-initiated study, I visited the local Walmart and sketched this basic storyboard concept of what a smart shopping list set in an augmented reality context could mean for future retail shoppers.